BRYM, the Swedish neurotech
company developing wearable EEG technology to improve cognitive performance,
has raised €650,000 in a pre-seed funding round led by Singapore-based family
office Lotus One Investment, with participation from global early-stage venture
capital firm Antler.
Founded by Charlie Ohlén
and Nils Hagberg, BRYM is headquartered in Stockholm and is developing a
wearable neurofeedback platform designed to help people improve focus and
cognitive resilience. As smartphones, social media and the attention economy
continue to contribute to declining attention spans, BRYM aims to make
cognitive training more measurable and accessible through what it describes as
a digital “gym for the brain”.
BRYM’s platform uses
gamified neurofeedback to help users improve focus and cognitive performance.
The company has initially focused on the automotive manufacturing sector, where
maintaining concentration is critical. In early pilot programmes with automotive
manufacturers, the company said use of the platform reduced operator errors by
46 per cent.
While manufacturing is its
initial market, the company plans to expand into sectors including education,
professional sports and workplace wellbeing, with the longer-term aim of making
EEG-based cognitive training more widely accessible.
Charlie Ohlén, CEO and co-founder of BRYM, said the company believes technology should enhance
people’s performance rather than replace them. He added that declining
attention spans are becoming an increasingly significant challenge for
businesses, contributing to productivity losses across the global workforce:
We’ve proven that by
treating focus as a trainable skill, we can directly impact a person’s mental
resilience and a company’s bottom line. This funding enables us to build our
own affordable hardware and bring the technology to a much wider market.
The funding will be used
to design, develop and manufacture BRYM’s proprietary EEG headband, supporting
wider enterprise deployments across Europe. The company also expects the
hardware to enable a transition towards a scalable subscription-based business
model.