Amsterdam-based
Promptwatch, an AI Search Optimisation (GEO) platform, has raised €6 million in
seed funding. The round was led by seed + speed Ventures, with participation
from Blum Ventures, while Arches Capital followed on from its pre-seed
investment made in September last year.
Founded in 2025 by
Gijs de Groot and Klaas Foppen, Promptwatch helps organisations understand and
improve how they are represented in AI-generated search results. Its platform
is used by more than 1,840 organisations, including Duolingo, Fireflies and Monks.
As AI-powered search
reshapes how people discover products and services, businesses are increasingly
seeking ways to manage their visibility across generative AI platforms. Unlike
traditional search, where marketers can monitor rankings and website traffic,
AI-generated responses reference brands, compare providers and cite sources
without clearly indicating how that information is selected.
Promptwatch addresses
this challenge by providing organisations with insights into how AI models
perceive their brands. Powered by more than 10 million data points collected
daily from real user prompts, AI responses, citations, model updates, agentic
traffic and content types, the platform analyses how AI models perceive brands.
It identifies the sources influencing AI recommendations, highlights content
and technical gaps, and recommends improvements to increase AI visibility.
Beyond providing
insights, Promptwatch automates much of the optimisation process. Its agentic
AI engine prioritises optimisation opportunities, generates AI-ready content
and publishes it directly through integrations with content management systems.
Unlike platforms focused primarily on measuring AI visibility and rankings,
Promptwatch combines monitoring, recommendations, content generation and
publishing in a single end-to-end workflow.
Gijs de Groot, CEO and
co-founder of Promptwatch, said the company is focused on helping organisations
better understand and improve how they are represented in AI-generated search
results. He added:
In less than a
year, we’ve built advanced capabilities including our Content Agent, Actions
and Model Context Protocol (MCP), which connects Promptwatch to AI tools such
as ChatGPT and Claude. With Agentic AI Search Optimisation, we’re making it easier
for organisations to scale their AI search marketing through automated
execution.
The new funding will
support the development of Promptwatch’s next generation of agentic AI search
optimisation technology, accelerate international expansion, and grow its
engineering and go-to-market teams. The company also plans to open a new office
in New York City to support its growing US customer base and strengthen
relationships with marketing agencies, global brands and enterprise customers.